Author Archives: misteredwine

About misteredwine

Owner of,, love wine, horses, things done right, my three girls and two boys, Paris and most things French, technology that works, Rogue River Blue Cheese, a day off!

Wine World of Hit and Miss!

I take care of things – I really do. When I turned in my lease car after three years of Audi driving pleasure, all the leasing company could get me for was one small marginal, yet buffable scratch.  Funny thing … Continue reading

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Of Chariots, Wineries and Social Media

Both the Canadian and US standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches. That’s an exceedingly odd number. So why was that gauge used? Because that’s the way they built them in England, and the US … Continue reading

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Simplicity is Key in Creating a Wine Deal

Like so many of you, I love deals on wine. I am stumped at times when a basic principle is lacking from the structure of most of these deals from the consumer perspective. That principle is “Keep it Simple So … Continue reading

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The Power of QR Codes for Wine

There ‘s a beauty of simplicity and logic that wineries should apply here and consumers will love you also! The beauty lies in three facets of the QR code. The first one is that unlike bar codes, it’s free and … Continue reading

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Winery Data Normalization and Syndication – It’s About Time!

As we go around the country with our WineMatch Road Show, we hear a lot of the same input from many wineries. With some twenty plus stops under our belt, the numbers and amount of input are both significant and … Continue reading

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Consumers Misled by 100-point Ratings

Any time you have a system with clear ‘winners’, like wine over 90 points, you have also created a system of ‘losers’. It’s double-edged and helps some and hurts others. The perception of 90 points and greater is a truly … Continue reading

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Top Five Reasons People Hate Wine

I remember being a kid and being excited when I first heard the word “grab bag”. It was cool as it contained things of random interest, some of which were new to me like a “slinky“. As I got older … Continue reading

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