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Author Archives: misteredwine
I take care of things – I really do. When I turned in my lease car after three years of Audi driving pleasure, all the leasing company could get me for was one small marginal, yet buffable scratch. Funny thing … Continue reading
Like so many of you, I love deals on wine. I am stumped at times when a basic principle is lacking from the structure of most of these deals from the consumer perspective. That principle is “Keep it Simple So … Continue reading
There ‘s a beauty of simplicity and logic that wineries should apply here and consumers will love you also! The beauty lies in three facets of the QR code. The first one is that unlike bar codes, it’s free and … Continue reading
Any time you have a system with clear ‘winners’, like wine over 90 points, you have also created a system of ‘losers’. It’s double-edged and helps some and hurts others. The perception of 90 points and greater is a truly … Continue reading
A lot of folks will give you a wine with a single number, or descriptors like asphalt or tobacco which must really turn newbies onto wine. The conversation goes like this: Dudette: Dude, did you try out this 92 with … Continue reading
Yes, it’s time to raise the bar once again. The old bar code will be going along the wayside of the vinyl record, the black and white television and drum brakes. It won’t happen overnight, but it will happen. The … Continue reading