Tag Archives: Wine Marketing

Of Chariots, Wineries and Social Media

Both the Canadian and US standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches. That’s an exceedingly odd number. So why was that gauge used? Because that’s the way they built them in England, and the US … Continue reading

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WineMatch Takes QR Codes to Shelf Talkers!

Yes, it’s time to raise the bar once again. The old bar code will be going along the wayside of the vinyl record, the black and white television and drum brakes. It won’t happen overnight, but it will happen. The … Continue reading

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Top 10 Reasons to Join WineMatch!

At the end of these long and often tiring days, I have to ask myself the same question you ask yourself when presented with WineMatch’s value proposition while sipping my glass of red or a tooth-cracking cold Blue Moon. Why … Continue reading

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Blind Wine Marketing

Marketing are those costs and efforts wineries have to absorb to move product. The objective is to maximize true value. The less you spend on effective marketing, the better. More money for other stuff, like oak barrels or keeping your … Continue reading

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Why Publish Wines under 88 Points?

Some things simply baffle me more than others. I always look for the cost/benefit equation that drives my various businesses. I figure people want to be in the know and always be ensured of value for the dollar. That makes … Continue reading

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