Tag Archives: winematch.com

Simplicity is Key in Creating a Wine Deal

Like so many of you, I love deals on wine. I am stumped at times when a basic principle is lacking from the structure of most of these deals from the consumer perspective. That principle is “Keep it Simple So … Continue reading

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The Power of QR Codes for Wine

There ‘s a beauty of simplicity and logic that wineries should apply here and consumers will love you also! The beauty lies in three facets of the QR code. The first one is that unlike bar codes, it’s free and … Continue reading

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Wine Matching – The New Horizon

A lot of folks will give you a wine with a single number, or descriptors like asphalt or tobacco which must really turn newbies onto wine. The conversation goes like this: Dudette: Dude, did you try out this 92 with … Continue reading

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